ŽIJEŠ SRDCEM

White outlined anatomical heart icon centered on a coral-red background

Logo a korporátní identita

Návrh loga
a celé kampaně

Medical anatomy scene with a person holding a heart model, stethoscope, heart diagram, and brain cross-section models on a table

Klient
Loono

O projektu

Kampaň Žiješ srdcem učí, jak se o své srdce správně starat. Vizuální identita této kampaně vznikla pro neziskovou společnost Loono. Odráží sílu i zranitelnost našeho orgánu.

Group of adults standing around a table during a casual gathering
Young man demonstrating anatomical models while being filmed by a camera operator and interviewed by a reporter.
Logo concept showing a heart plus a diamond and fragile geometric pattern equaling a stylized angular heart logo.
Collage showcasing health education brochure designs with anatomical heart and brain models, a laptop, coffee, and printed promotional materials.
Typography and color palette brand board featuring Open Sans and Manus typefaces with coral, peach, blue, and teal Pantone color swatches and HEX values.
Nine-panel Czech-language presentation about Loono, a health prevention nonprofit, featuring team photos, statistics, medical education initiatives, and contact information.
Bearded male singer performing onstage under blue lighting, holding a microphone beside a microphone stand.
Promotional brochure for a Czech heart-health campaign alongside six colorful heart and cardiovascular health infographic panels.
Loono preventive healthcare infographic beside branded white gift tags on a peach background
Woman holding a large, geometrically designed red wooden heart sculpture outdoors near a body of water.
Two t-shirts, one black and one white, with minimalist line art of a stylized anatomical heart printed on them, laid flat on a white surface.
Two hands are holding enamel mugs on a white round table against a beige brick wall. One mug is red with the hashtag #zijersrdcm written on it, and the other is white with a black outline of a heart with an electrocardiogram line.
A hand holding a black circular magnet with a white outline of a human heart on it, against a blurred gray background.
Five boxes with cups inside, featuring minimalist line art of a heart in red and white, placed on a white table with scattered coins.
A person holding a small, red, faceted, heart-shaped necklace pendant with a silver chain.
Colorful 3D printed hearts in red and blue on a white background
Person holding a red, geometric, stylized model of a human heart.
Black tote bag with a white geometric outline of a human heart on it, lying on a white surface.
A person's arm with a tattoo of a hand making a peace sign, wristband, and a pamphlet in hand, with a mannequin torso in the background and other people nearby.
A person holding a wooden stamp with a black horse head design, blurred background with warm lighting.
A large pile of assorted buttons featuring an minimalist outline of a human heart design. The buttons are in various colors, including black, white, and watercolor-style pinks and blues, with some showing shiny metal backs.

Výstava
Žiješ srdcem

Cílem výstavy bylo poutavou formou poukázat na důležitost prevence kardiovaskulárních onemocnění již v mladém věku.

Bylo osloveno 16 předních českých a slovenských designérů a malířů, kteří formou produktového designu, módního designu, šperku či ilustrace ztvárnili tento klíčový tělesný orgán.

Red printed catalogs arranged on a white table over a gray concrete floor
Red Czech exhibition posters reading “#žijsrdcem” displayed on a tiled wall beside an escalator.
Red art exhibition poster displayed inside a metallic, mirrored elevator.
Crowded art gallery opening with visitors viewing colorful artwork on the walls

#zijessrdcem

Decorative anatomical heart pendant with pearls hanging against a red background
Top-down view of a wooden table displaying charity auction materials, heart-themed stickers, and informational cards.
Two-sided Czech invitation for the Žiješ srdcem charity art auction at DSC Gallery in Prague, featuring a heart-themed jewelry illustration.
Modern art gallery exhibit with a mannequin in a red dress, abstract sculptures on white pedestals, and pink fabric installation

pozvánka
na výstavu

katalog
s vystavovanými díly

Red Czech-English exhibition catalog titled “#zijes srdcem” featuring anatomical heart and medical illustrations.
Open jewelry magazine featuring a silver animal-shaped pendant necklace and Czech text about jewelry designer Jana Prokešová
Red event brochures featuring beetle illustrations beside colorful oval pins on a wooden table

pozvánka
na výstavu

Assorted heart anatomy stickers featuring geometric heart outlines and red floral designs on a white table
Red exhibition catalogs and pink SOFFA design brochures arranged on a wooden parquet floor
Red promotional poster for the #zijevsrdcem exhibition at DSC Gallery, featuring mirrored black floral and insect artwork, white heart emblem, and dates November 14–30, 2017.
Stack of kraft paper gift boxes tied with twine and decorated with red holiday stickers